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who are we?

is the first Word of Mouth marketing consultancy firm and agency in the Czech Republic. We create business-building alternatives to the often absurdly ineffective advertising stereotype. We make brands contagious!

references

"...capable of thinking 'out of the box' and yet manages to stay focused and solution orientated..."
Josef Havelka 
Regional Director of Strategic Planning at Ogilvy Group CEE


"It worked. Brilliant!"
Jaroslav Cír 
Consumer & Market Insight, Global Director for Rexona at Unilever, London 

 

some our clients

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about Word of Mouth

Word of Mouth (personal recommendations)

Act by which consumers share information about brands to other consumers.

 

organic x amplified Word of Mouth

Organic Word of Mouth is the result of ordinary customer satisfaction with a product or service. It’s entirely natural that brands, with which people have had good experiences, are those that they recommend in their social circles.

Amplified Word of Mouth is the result of activities, which WOM marketers intentionally create and support.

 

Word of Mouth Marketing

Initiating conversations about brands and facilitating the initiation of such conversations.

Outbreak WOMonitor

Outbreak WOMonitor is the first research about the role of brands in conversations amongst Czech citizens. The method started under the tactician, Dr. Ivana Tomka. In the pilot phase, we measured brand discussions in the categories of telecommunications, finance, alcoholic and non-alcoholic beverages, food and cosmetics. 520 respondents from across the CR took part in the research. The data collection took place at an on-line panel of the company DataCollect in November 2007. Here you’ll find the public section of results.

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