“Líbímseti is for losers,” I found out recently while having dinner with friends from their 16-year-old daughter. “Everybody has moved on to Facebook,” she said resolutely. A week later, my 65-year-old mom registered on Facebook.

The Pew Internet & American Life Project, a non-profit fact-tank issued in mid-January the report "Adults and Social Network Websites". This report provides insight into the reality of adult Americans on social, or if you will, communitity network services (MySpace, Facebook, LinkedIn).
A third of American adult users have a profile on at least one of these social networks. There are now more adult users than teenagers on social networks. Despite this, a full 65% of on-line teenagers are socially connected. The participation of adults in social networks in the past four years has experienced exceptional growth.

Adults in social networks (USA)

source:www.pewinternet.org

What the hell are they doing there anyway? Most US adults, just like most of their teenagers, use the social network for maintaining and expanding contact with people whom they already know. The social network is not the equivalent of a meeting place, as probably most Czech Internet users even recently thought thanks to the satisfied stiffness of local social network environment maintained by Líbímseti and lidé.cz. 89% of adults or 91% of teenagers in the USA list in first place of reasons for community networking as “Staying in touch with friends” and only 17% of teenagers or 20% of adults network as a means of flirting.
Was the need to “stay in touch with friends” such a foreign concept to Czechs that the vast majority of “socially networking” individuals have networked thus far on one of the two mentioned flirting Websites? Maybe not.
Let’s take the country that has become at times almost afrighteningly traditional vacation hot spot of the Czech nation - Croatia. Number of inhabitants – 4.5 million. 520,000 Facebook accounts. That’s 11% of the entire population.
And just where stands our conservative basin on Facebook? 223,000 accounts for 10.5 million inhabitants. That’s just 2% of the population. Pretty sad, huh? But the development of the last several months has indicated that Facebook has finally caught on in our country. If it keeps growing at the rate of recent days, it will reach one million accounts by Christmas. Merry Christmas.
What about you? Do you network? And what about your brand?

Czechs on Facebook in recent weeks (let – ages, Leden – January, Unor – February)

source:www.allfacebook.com