We won a tender in January issued by the company Pivovary Staropramen for supplying a strategy and execution design of a gastronomy platform for the brand Stella Artois, which holds a strong position in fine dining establishments. Stella Artois is joining forces with activity long underway, the aim of which is to contribute to improving the often dismal gastronomical standard in the Czech Republic. The Stella Artois Perfect Gastronomy Program works with a carefully selected group of independent evaluators.

Its not just love for good food and sophisticated gastronomical expertise that binds this group of a hundred perfectionists; it is mainly the desire to help improve the quality of the Czech hospitality industry. The perfectionists will evaluate restaurants regardless of the brand of beer, gastro segment and locality. They will publish their evaluations and tips for improvements at www.perfekcioniste.cz. These improvement tips will be delivered to the managers of the establishments. By doing so, Stella Artois will help the restaurant pinpoint its weaknesses, and define opportunities leading to providing guests with an impeccable dining experience. Positive reviews will appear on the Website and in the media, but only the managers of the establishments will receive improvement tips. This has already been addressed: Guy Kawasaki, former Apple Chief Evangelistsays that companies that try to make the world a better place in which to live end up being the most successful ones. Kawasaki offers three ways of doing so: 1. improve the quality of life, 2. right a wrong, 3. prevent the end of something good. What about your brand? Does it accomplish any of these?